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Hewett, Kelly
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1

Firm strategies for one-on-one exchanges with customers in ..:

, In: The SAGE handbook of social media marketing / edited by Annmarie Hanlon and Tracy L.Tuten
Hewett, Kelly ; Hoornaert, Steven ; Meire, Matthijs. (2022)  - p. 358-372
Copies:  BB WiWi: 11a bwl 419 s/454
 
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2

Brand licensing 

, In: Journal of marketing / American Marketing Association
what drives royalty rates? 
Jayachandran, Satish ; Kaufman, Peter ; Hewett, Kelly.. (2013)  5 - p. 108-122
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Managing images in different cultures 

, In: Cross-cultural and critical perspectives on brands / ed. by Richard Elliott
a cross-national study of color meanings and preferences 
Madden, Thomas Justin ; Hewett, Kelly. (2009)  - p. 382-400
Copies:  BB WiWi: 11a bwl 485/712-4
 
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4

Balancing standardization and adaptation for product perfor..:

Subramaniam, Mohan ; Hewett, Kelly. (2006)  - p. 61-82
Copies:  BB WiWi: 11a bwl 404/777-5
 
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5

Balancing standardization and adaptation for product perfor.. 

, In: Management international review
testing the influence of headquarters-subsidiary contact an... 
Subramaniam, Mohan ; Hewett, Kelly. (2004)  2 - p. 171-194
Copies: Zentrale; TB Wirtschaft;
 
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