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Hu, Zuohao
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1

Characteristics and formation mechanism of born-global firm:

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
Hu, Zuohao ; Chen, Xi. (2017)  - p. 52-63
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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2

Development and main contents of international branding res..:

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
Ju, Xuenan ; Hu, Zuohao ; Yang, Zhilin. (2017)  - p. 17-38
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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3

Characteristics and driving forces of China's born-global f.. 

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
a multi-case study 
Chen, Xi ; Hu, Zuohao ; Zhao, Ping. (2017)  - p. 121-143
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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4

Research frontiers on the international marketing strategie.. 

China perspectives series
Hu, Zuohao ; Chen, Xi ; Yang, Zhilin , 2017
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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5

Antecedents and consequences of distribution adaptation and.. 

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
a study of Chinese firms 
Hu, Zuohao ; Yi, Fan ; Han, Shunping.. (2017)  - p. 98-109
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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6

Main topics and research framework of Chinese firms' intern..:

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
Hu, Zuohao ; Yang, Zhilin. (2017)  - p. 1-16
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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7

Price leadership or branding strategy for Chinese firms:

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
Chen, Xi ; Hu, Zuohao ; Zhao, Ping. (2017)  - p. 64-76
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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8

The effect of overseas channel control on export performanc:

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
Hu, Zuohao ; Chen, Xi ; Zhao, Ping. (2017)  - p. 110-120
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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9

Chinese firms' export strategy 

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
OBM or OEM? 
Han, Zhonghe ; Hu, Zuohao ; Zheng, Lichao. (2017)  - p. 77-97
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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10

Two perspectives of international marketing 

, In: Research frontiers on the international marketing strategies of Chinese brands / edited by Zuohao Hu, Xi Chen, and Zhilin Yang
standardization versus adaptation 
Hu, Zuohao. (2017)  - p. 39-51
Copies:  Zentrale:E02 a bwl 419 5ua/204
 
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11

International marketing strategies of Chinese multinational 

, In: Chinese multinationals / ed. Jean-Paul Larçon
the experience of Bird, Haier, and TCL 
Hu, Zuohao. (2008)  - p. 99-126
Copies:  TB Nautik 12/2.0.4 Chi.1
 
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