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Journal of marketing / American Marketing Association
1
Indirect learning
, In:how emerging-market firms grow in developed markets
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Handbook of business-to-business marketing / ed. by Gary L. Lilien ...
2
Key questions on innovation in the B2B context:
, In:Copies:
BB WiWi: 11a bwl 420 inv/007
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Journal of marketing / American Marketing Association
3
Behemoths at the Gate
, In:how incumbents take on acquisitive entrants (and why some d...
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
4
Radical innovation across nations
, In:the preeminence of corporate culture
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
5
The fruits of legitimacy
, In:why some new ventures gain more from innovation than others
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
6
Managing the future
, In:CEO attention and innovation outcomes
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922