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Jaideep Reddy, K.
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1

Indirect learning 

, In: Journal of marketing / American Marketing Association
how emerging-market firms grow in developed markets 
Banerjee, Sourindra. (2015)  1 - p. 10-28
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Key questions on innovation in the B2B context:

, In: Handbook of business-to-business marketing / ed. by Gary L. Lilien ...
Tellis, Gerard J.. (2012)  - p. 582-595
Copies:  BB WiWi: 11a bwl 420 inv/007
 
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3

Behemoths at the Gate 

, In: Journal of marketing / American Marketing Association
how incumbents take on acquisitive entrants (and why some d... 
Mukherji, Prokriti ; Sorescu, Alina ; Prabhu, Jaideep C... (2011)  5 - p. 53-70
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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4

Radical innovation across nations 

, In: Journal of marketing / American Marketing Association
the preeminence of corporate culture 
Tellis, Gerard J.. (2009)  1 - p. 3-23
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

The fruits of legitimacy 

, In: Journal of marketing / American Marketing Association
why some new ventures gain more from innovation than others 
Rao, Raghunath Singh. (2008)  4 - p. 58-75
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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6

Managing the future 

, In: Journal of marketing / American Marketing Association
CEO attention and innovation outcomes 
Yadav, Manjit S.. (2007)  4 - p. 84-101
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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