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Journal of advertising research / Advertising Research Foundation
1
Superimposed text size and contrast effects in DTC TV adver..
, In:which presentation format is best for Rx drug messaging to ...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
2
Effects of animation and rotoscoping in direct-to-consumer ..
, In:how animation vs. rotoscoping vs. live action drive percept...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279