K, Vanitha
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Affinity partnering 

, In: Handbook of relationship marketing / Jagdish N. Sheth ..., ed.
conceptualization and issues 
Swaminathan, Vanitha ; Reddy, Srinivas K.. (2000)  - p. 381-405
Copies:  BB WiWi: 11a bwl 458/313
 
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