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Kalra, Ajay
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1

A joint examination of quality choice and satisfaction 

, In: Journal of marketing research / American Marketing Association
the impact of circumstantial variables 
Zhang, Wei ; Kalra, Ajay. (2014)  4 - p. 448-462
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

When trade-offs matter 

, In: Journal of marketing research / American Marketing Association
the effect of choice construal on context effects 
Khan, Uzma ; Kalra, Ajay. (2011)  1 - p. 62-71
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

The forgotten side of marketing:

, In: The journal of brand management
Kalra, Ajay. (2009/10)  4 - p. 301-314
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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4

Consumer value-maximizing sweepstakes and contests:

, In: Journal of marketing research / American Marketing Association
Kalra, Ajay. (2010)  2 - p. 287-300
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

Signaling quality through specialization:

, In: Marketing science
Kalra, Ajay. (2008)  2 - p. 168-184
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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6

Should consumers use the halo to form product evaluations?:

, In: Management science
Boatwright, Peter ; Kalra, Ajay. (2008)  1 - p. 217-223
Copies: Zentrale;
 
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7

The curse of competitiveness 

, In: Journal of marketing / American Marketing Association
how advice from experienced colleagues and training can hur... 
Kalra, Ajay. (2008)  3 - p. 32-47
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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8

When old is gold 

, In: Journal of marketing / American Marketing Association
the role of business longevity in risky situations 
Desai, Preyas S. ; Kalra, Ajay ; Murthi, B. P. S.. (2008)  1 - p. 95-107
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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