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Kannan, P. P.
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1

Energy, economic growth, and equity in the United States 

Praeger special studies
Kannan, Narasimhan P. , 1979
Copies:  Zentrale:E02 a swl 753 7ga/60
 
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2

Consumers' extent of evaluation in brand choice:

, In: The journal of business / The Graduate School of Business of the University of Chicago
Murthi, B. P. S. ; Srinivasan, Kannan. (1999)  2 - p. 229-256
Copies:  Zentrale:Magazin Zs fb 9493
 
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3

Key components of a digital marketing strategy:

, In: The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer
Kannan, P. K.. (2021)  - p. 231-244
Copies:  Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)
 
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4

Firms' strategic leverage of unplanned exposure and planned.. 

, In: Journal of marketing research / American Marketing Association
an analysis in the context of celebrity endorsements 
Derdenger, Timothy P. ; Li, Hui ; Srinivasan, Kannan. (2018)  1 - p. 14-34
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

(When) does third-party recognition for design excellence a..:

, In: Journal of marketing / American Marketing Association
Boyd, D. Eric ; Kannan, P. K.. (2018)  3 - p. 108-123
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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6

Harvesting brand information from social tags:

, In: Journal of marketing / American Marketing Association
Nam, Hyoryung ; Joshi, Yogesh V. ; Kannan, P. K.. (2017)  4 - p. 88-108
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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7

From social to sale 

, In: Journal of marketing / American Marketing Association
the effects of firm-generated content in social media on cu... 
Kumar, Ashish ; Bezawada, Ram ; Rishika, Rishika... (2016)  1 - p. 7-25
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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8

Marketing analytics for data-rich environments:

, In: Journal of marketing / American Marketing Association
Wedel, Michel ; Kannan, P. K.. (2016)  6 - p. 97-121
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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9

Product recovery optimization in closed-loop supply chain t..:

, In: International journal of production research / Institution of Production Engineers ; American Institute of Industrial Engineers ; Society of Manufacturing Engineers
Govindan, Kannan ; Garg, Kiran ; Jha, P. C.. (2016)  5/6 - p. 1463-1486
Copies: Zentrale;
 
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10

Attributing conversions in a multichannel online marketing .. 

, In: Journal of marketing research / American Marketing Association
an empirical model and a field experiment 
Li, Hongshuang. (2014)  1 - p. 40-56
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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11

The informational value of social tagging networks:

, In: Journal of marketing / American Marketing Association
Nam, Hyoryung. (2014)  4 - p. 21-40
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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12

Multiformat digital products 

, In: Journal of marketing research / American Marketing Association
how design attributes interact with usage situations to det... 
Koukova, Nevena T.. (2012)  1 - p. 100-114
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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13

Retail channel structure impact on strategic engineering pr..:

, In: Management science
Williams, Nathan ; Azarm, Shapour. (2011)  5 - p. 897-914
Copies: Zentrale;
 
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14

Service customization research 

, In: The science of service systems / Haluk Demirkan ... eds. Foreword by Richard B. Chase
a review and future directions 
Kannan, P. K. ; Healey, John. (2011)  - p. 297-324
Copies:  Zentrale:E02 a swl 040/710
 
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15

A Nelder and Mead methodology for solving small fixed-charg..:

, In: Innovations in supply chain management for information systems / John Wang, [editor]
Senthil, P. ; Sasikumar, P. ; Vinay, V. P... (2010)  - p. 345-356
Copies:  BB WiWi: 11a bwl 276/616
 
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