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Allgemeines statistisches Archiv / hrsg. von Karl Wagner
1
A class of two-stage selection procedures using L-statistic:
, In:Copies: Zentrale;
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The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer
6
Customer lifetime value
, In:what, how, and why
Copies:
Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)
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Journal of marketing / American Marketing Association
9
A theory of customer valuation
, In:concepts, metrics, strategy, and implementation
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors
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Customer engagement marketing:
, In:Copies:
BB WiWi: 11a bwl 424/883
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Journal of marketing research / American Marketing Association
11
Are you back for good or still shopping around?
, In:investigating customers’ repeat churn behavior
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
12
The relative influence of economic and relational direct ma..:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing / American Marketing Association
13
Assessing the impact of customer concentration on initial p..:
, In:Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
14
Integrating theory and practice in marketing:
, In:Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing research / American Marketing Association
15
Dynamically managing a profitable email marketing program:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085