E-LIB Suche - Ergebnisse für: Kumar, Virender

1

A class of two-stage selection procedures using L-statistic:

, In: Allgemeines statistisches Archiv / hrsg. von Karl Wagner

Kumar, Narinder ; Mehta, Gobind P. ; Kumar, Virender. (2005) 3 - p. 241-261

Copies: Zentrale;

2

Marketing research:

Aaker, David A. ; Kumar, V. ; Leone, Robert P.. - 11. ed., internat. student version . , 2013

Copies: BB WiWi: 11a bwl 402.2/775(11)

3

Marketing research:

Aaker, David A. ; Kumar, V. - 9. ed. . , 2007

Copies: Zentrale:E02 a bwl 402.2/775(9); Zentrale:E02 a bwl 402.2/775(9)a

4

Marketing research:

Aaker, David A. - 7. ed. . , 2001

Copies: Zentrale:E02 a bwl 402.2/775(7); Zentrale:E02 a bwl 402.2/775(7)a

5

Marketing research:

Aaker, David A. - 5. ed. . , 1995

Copies: Zentrale:E02 a bwl 402.2/775(5)

6

Customer lifetime value

, In: The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer

what, how, and why

Kumar, V. ; Rajan, Bharath. (2021) - p. 422-448

Copies: Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)

7

Marketing research:

Kumar, V. ; Leone, Robert P. ; Aaker, David A.. - Thirteenth edition . , [2019]

Copies: TB Nautik 19/0.2 Mar 3 (2021)a

8

Customer engagement marketing:

Harmeling, Colleen M. ; Palmatier, Robert W. ; Kumar, V. , [2018]

Copies: BB WiWi: 11a bwl 424/883

9

A theory of customer valuation

, In: Journal of marketing / American Marketing Association

concepts, metrics, strategy, and implementation

Kumar, V.. (2018) 1 - p. 1-19

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

10

Customer engagement marketing:

, In: Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors

Pansari, Anita ; Kumar, V.. (2018) - p. 1-27

Copies: BB WiWi: 11a bwl 424/883

11

Are you back for good or still shopping around?

, In: Journal of marketing research / American Marketing Association

investigating customers’ repeat churn behavior

Kumar, V. ; Leszkiewicz, Agata ; Herbst, Angeliki. (2018) 2 - p. 208-225

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

12

The relative influence of economic and relational direct ma..:

, In: Journal of marketing research / American Marketing Association

Kim, Kihyun Hannah ; Kumar, V.. (2018) 1 - p. 48-68

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

13

Assessing the impact of customer concentration on initial p..:

, In: Journal of marketing / American Marketing Association

Saboo, Alok R. ; Anand, Ankit ; Kumar, V.. (2017) 6 - p. 42-61

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

14

Integrating theory and practice in marketing:

, In: Journal of marketing / American Marketing Association

Kumar, V.. (2017) 2 - p. 1-7

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

15

Dynamically managing a profitable email marketing program:

, In: Journal of marketing research / American Marketing Association

Zhang, Xi Alan ; Cosguner, Koray ; Kumar, V.. (2017) 6 - p. 851-866

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085