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Lamberton, Cait
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1

Eine für alle:

, In: Harvard-Business-Manager
Stengel, Jim ; Lamberton, Cait ; Favaro, Ken. (2023)  12 - p. 58-69
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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2

A thematic exploration of digital, social media, and mobile.. 

, In: Journal of marketing / American Marketing Association
research evolution from 2000 to 2015 and an agenda for futu... 
Lamberton, Cait ; Stephen, Andrew T.. (2016)  6 - p. 146-172
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Should firms use small financial benefits to express apprec.. 

, In: Journal of marketing / American Marketing Association
understanding and avoiding trivialization effects 
Liu, Peggy J. ; Lamberton, Cait ; Haws, Kelly L.. (2015)  3 - p. 74-90
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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4

Vice-virtue bundles:

, In: Management science
Liu, Peggy J. ; Lamberton, Cait ; Campbell, Troy H.... (2015)  1 - p. 204-228
Copies: Zentrale;
 
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5

When is ours better than mine? 

, In: Journal of marketing / American Marketing Association
a framework for understanding and altering participation in... 
Lamberton, Cait Poynor. (2012)  4 - p. 109-125
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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6

Beyond the "like" button 

, In: Journal of marketing / American Marketing Association
the impact of mere virtual presence on brand evaluations an... 
Walker Reczek, Rebecca ; Lamberton, Cait Poynor ; West, Patricia M.. (2012)  6 - p. 105-120
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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7

Seeing ourselves in others 

, In: Journal of marketing research / American Marketing Association
reviewer ambiguity, egocentric anchoring, and persuasion 
Walker Reczek, Rebecca ; Lamberton, Cait Poynor. (2011)  3 - p. 617-631
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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