Lee, Ming-Kang
32  results:
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3

Are consumers moved by a crying tree or a smiling forest? 

, In: Journal of advertising research / Advertising Research Foundation
effects of anthropomorphic valence and cause acuteness in g... 
Chang, Chun-Tuan ; Lee, Hsiao-Ching ; Lee, Yu-Kang. (2022)  4 - p. 367-384
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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4

How to use a spokesperson's smile effectively 

, In: Journal of advertising research / Advertising Research Foundation
smile intensity, consumer self-construal, and brand relatio... 
Chang, Chun-Tuan ; Lee, Hsiao-Ching ; Lee, Yu-Kang.. (2021)  4 - p. 436-455
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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5

What sells better in green communications 

, In: Journal of advertising research / Advertising Research Foundation
fear or hope? : it depends on whether the issue is global o... 
Lee, Yu-Kang ; Chang, Chun-Tuan ; Chen, Pei-Chi. (2017)  4 - p. 379-396
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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6

Effects of message framing, vivideness congruency and stati..:

, In: International journal of advertising
Chang, Chun-tuan ; Lee, Yu-kang. (2010)  2 - p. 195-220
Copies: Zentrale;
 
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7

International association for volunteer effort in the IYV 2..:

, In: Freiwillig. Etwas bewegen!
Lee, Kang-Hyun. (2012)  - p. 239-245
Copies:  :TB Technik Fü I.4 Bald
 
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8

Neoliberalism, the financial crisis, and economic restructu..:

, In: New millennium South Korea / ed. by Jesook Song
Lee, Kang-kook. (2011)  - p. 29-45
Copies:  Zentrale:E02 a vwl 322 5ww/302; BB WiWi: 11a vwl 322 5ww/302a
 
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9

A Euro peg system as an alternative for the Chinese exchang..:

, In: The economic crisis and European integration / ed. by Wim Meeusen
Lee, Kang-soek. (2011)  - p. 123-139
Copies: Zentrale; BB WiWi;
 
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10

From capital controls and miraculous growth to financial gl..:

, In: Heterodox macroeconomics / ed. by Jonathan P. Goldstein ...
Lee, Kang-kook. (2009)  - p. 211-224
Copies:  Zentrale:E02 a vwl 070.1/096; BB WiWi: 11a vwl 070.1/096a
 
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11

The causes and consequences of neoliberal restructuring in ..:

, In: Financialization and the world economy / ed. by Gerald A. Epstein
Crotty, James R. ; Lee, Kang-kook. (2005)  - p. 334-353
Copies:  SOCIUM: 11.02.7 0477uw062017; BB WiWi: 11a vwl 417/855
 
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12

Integration sensors and actuators into RFID tags:

, In: RFID technology and applications / ed. by Stephen B. Miles; Sanjay E. Sarma; John R. Williams
Cain, J. T. ; Lee, Kang. (2008)  - p. 61-73
Copies:  Zentrale:E02 a bwl 289.4/532; BB WiWi: 11a bwl 289.4/532a
 
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13

Emergent use of English grammatical morphemes by Chinese-sp..:

Cameron, Catherine Ann ; Lee, Kang
International review of applied linguistics in language teaching.  37 (1999)  1 - p. 43-58 , 1999
Copies: Zentrale;
 
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14

Board independence, family control, and performance in Taiw..:

, In: Hitotsubashi journal of economics / Hitotsubashi University
Kuo, Kuo-Cheng ; Wang, Wei-Kang ; Liu, Hsian-Ming.. (2015)  1 - p. 93-115
Copies:  Zentrale:E02 z vwl 001 jv/431; Zentrale:Magazin Zs fc 5431
 
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15
, In:

Autour des schémas en groupes : École d'été "Schémas e..:

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Panoramas et synthèses ; Numéro 47
Copies:  Zentrale:E02 a mat 121/490-3
 
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