Leigh, Jennifer
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How do consumers respond to storylines in television advert.. 

, In: Journal of advertising research / Advertising Research Foundation
a principal-components analysis tool helps decipher moment-... 
Burton, Jennifer L.. (2015)  1 - p. 51-61
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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eXistenZ 

du bist das Spiel 
Copies:  Zentrale/Mediathek: ph 4774
 
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