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Leonard, D. N.
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1

Automakers and dealers 

, In: Corporate crime: cases and explanations / ed. by Hazel Croall
a study of criminogenic market forces 
Leonard, William N. ; Weber, Marvin Glenn. (2009)  - p. 180-194
Copies:  Juridicum: h jur 027 yga/058-2
 
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2

Airline deregulation 

, In: Journal of economic issues / publ. by the Association for Evolutionary Economics, Department of Economics ; Bucknell University, Lewisburg, Pennsylvania
grand design or gross debacle? 
Leonard, William N.. (1983)  2 - p. 453-462
Copies:  Zentrale:Magazin Zs fe 2262; Zentrale: Angebunden an fe 2262
 
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3

Stalking the invisible investor:

, In: Journal of economic issues / publ. by the Association for Evolutionary Economics, Department of Economics ; Bucknell University, Lewisburg, Pennsylvania
Reinemer, Vic ; Hoffman, A. C. ; Leonard, William N... (1979)  2 - p. 391-405
Copies:  Zentrale:Magazin Zs fe 2262; Zentrale: Angebunden an fe 2262
 
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4

The significance of bank control over large corporations:

, In: Journal of economic issues / publ. by the Association for Evolutionary Economics, Department of Economics ; Bucknell University, Lewisburg, Pennsylvania
Kotz, David M. ; Hoffman, A. C. ; Leonard, William N. ; Burch jr., Philip H.. (1979)  2 - p. 407-426
Copies:  Zentrale:Magazin Zs fe 2262; Zentrale: Angebunden an fe 2262
 
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5

How economic policies provoked the energy crisis:

, In: Challenge
Leonard, William N.. (1974)  1 - p. 56-59
Copies: Zentrale;
 
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6

[Besprechung von:] Williams, Ernest W., jr.: Freight transp..:

, In: The American economic review / publ. by the American Economic Association
Leonard, W. N. ; Williams jr., Ernest W.. (1963)  1,1 - p. 233-235
Copies:  Zentrale: z vwl 001 jc/649; Zentrale:Magazin Zs fc 1649
 
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7

Transportation and public utilities problems:

, In: The American economic review / publ. by the American Economic Association
Ashton, Herbert ; Edwards, Ford K. ; Leonard, William N.. (1947)  2 - p. 423-477
Copies:  Zentrale: z vwl 001 jc/649; Zentrale:Magazin Zs fc 1649
 
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8

Impact of media context on advertising memory 

, In: Journal of advertising research / Advertising Research Foundation
a meta-analysis of advertising effectiveness 
Kwon, Eun Sook ; Nyilasy, Greg ; Reid, Leonard N... (2019)  1 - p. 99-128
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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9

Do consumers avoid watching over-the-counter drug advertise.. 

, In: Journal of advertising research / Advertising Research Foundation
an analysis of cognitive and affective factors that prompt ... 
Huh, Jisu ; Reid, Leonard N. ; DeLorme, Denise E.. (2015)  4 - p. 401-415
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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10

Do Korean-Americans view drug advertisements differently th.. 

, In: Journal of advertising research / Advertising Research Foundation
perceptions of direct-to-consumer media ; how useful is the... 
Reid, Leonard N. ; Huh, Jisu ; DeLorme, Denise E... (2014)  3 - p. 332-345
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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11

Advertiser pressure and the personal ethical norms of newsp..:

, In: Journal of advertising research / Advertising Research Foundation
Nyilasy, Gergely ; Reid, Leonard N.. (2011)  3 - p. 538-551
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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12

Checking the pulse of print media 

, In: Journal of advertising research / Advertising Research Foundation
fifty years of newspaper and magazine advertising research 
Nyilasy, Gergely ; Reid, Leonard N. ; King, Karen Whitehill.. (2011)  - p. 167-181
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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13

Reconceptualizing the Industrial Revolution 

Dibner Institute studies in the history of science and technology
Rosenband, Leonard N. ; Horn, Jeff ; Smith, Merritt R. , c 2010
Copies:  BB WiWi: 11a vwl 879.1/539
 
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14

Agency practitioners' meta-theories of advertising:

, In: International journal of advertising
Nyilasy, Gergely ; Reid, Leonard N.. (2009)  4 - p. 639-668
Copies: Zentrale;
 
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15

Local advertising decision makers perceptions of media effe..:

, In: The journal of media economics
Reid, Leonard N. ; Martin, Hugh J. ; King, Karen Whitehill.. (2005)  1 - p. 35-53
Copies: Zentrale;
 
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