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Liu, Maggie Y.
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Mental accounting in consumer-brand relationships:

, In: Consumer-brand relationships / ed. by Susan Fournier ...
Aggarwal, Pankaj. (2012)  - p. 115-133
Copies:  BB WiWi: 11a bwl 424/359
 
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Behavioral pricing:

, In: Handbook of consumer psychology / ed. by Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes
Liu, Maggie Wenjing. (2008)  - p. 659-681
Copies:  Zentrale:E02 a bwl 402.6/501; BB WiWi: 11a bwl 402.6/501a
 
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