Ma, Ying-Ting
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How anthropomorphized brand spokescharacters affect consume..:

, In: Journal of advertising research / Advertising Research Foundation
Chang, Chun-Tuan ; Chu, Ying-Yu Marcos ; Kao, Shih-Ting. (2021)  2 - p. 225-244
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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Competitive-outsourcing 

, In: International journal of production research / Institution of Production Engineers ; American Institute of Industrial Engineers ; Society of Manufacturing Engineers
choosing between value-added services and key component sup... 
Lin, Yen-ting. (2015)  12 - p. 3635-3650
Copies: Zentrale;
 
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