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Machado, Mário Cesar
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1

Motivations to interact with brands on Facebook 

, In: The journal of brand management
towards a typology of consumer-brand interactions 
Azar, Salim L. ; Machado, Joana César ; Vacas-de-Carvalho, Leonor. (2016)  2 - p. 153-178
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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2

Rebranding mergers 

, In: The journal of brand management
how attitudes influence consumer choices? 
Machado, Joana César ; Lencastre, Paulo de ; Carvalho, Leonor Vacas de.. (2011/12)  6 - p. 513-524
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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3

The impact of the ongoing European legislative process rega..:

, In: GPR
Machado, Cesar Pires. (2024)  1 - p. 44-49
Copies:  Juridicum: z jur 119/400
 
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4

Abuse of dominant position and cease-and-desist agreements 

, In: GRUR international / published by the German Association for the Protection of Intellectual Property (GRUR) in collaboration with the Max-Planck Institute for Innovation and Competition
risks to Brazilian competition policy arising from the atyp... 
Machado Cabral, Mário André. (2020)  7 - p. 706-726
Copies:  Juridicum: z jur 830/676; Juridicum: z jur 830/676
 
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