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Makkar, Marian
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Cultural appropriation:

, In: The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor
Kennedy, Ann-Marie ; Makkar, Marian. (2021)  - p. 155-168
Copies:  BB WiWi: 11a bwl 419/305
 
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The commoditisation of luxury:

, In: Commodity Marketing / Margit Enke; Anja Geigenmüller; Alexander Leischnig (Hrsg.)
Makkar, Marian. (2014)  - p. 477-498
Copies:  BB WiWi: 11a bwl 419/068(3)
 
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