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Malhotra, Alka
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Management information systems, technology, and marketing 

, In: Legends in marketing: Naresh K. Malhotra / series editor: Jagdish N. Sheth
Vol. 9,
Legends in marketing ; 4
Malhotra, Naresh K. ; Citrin, Alka V. ; Kim, Sung S.. , 2011
Copies:  TB Nautik 19/0 Mal.1-9
 
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