E-LIB Suche - Ergebnisse für: McCarthy, S

1

On Kawara - silence:

Highmore, Ben ; McCarthy, Tom ; Stewart, Susan... , [2015]

Copies: TB Kunst: M 7.039 KAW

2

Lucia di Lammermoor

dramma tragico in due parti

Donizetti, Gaetano ; Agache, Alexandru ; Lombardo, Bernard ; Miles, Alastair... , 1992

Copies: TB Musik: hz 8745

3

A Linguistic Analysis of Simplified and Authentic Texts:

Crossley, Scott A ; McCarthy, Philip M ; Louwerse, Max M.
The modern language journal. 91 (2007) 1 - p. 15-30 , 2007

Copies: Zentrale:E03 z pae 611 j/017; Zentrale:Magazin Zs fb 4017

4

Wertsache Kundenbeziehung:

, In: Harvard-Business-Manager

McCarthy, Daniel ; Fader, Peter. (2020) 11 - p. 30-35

Copies: Zentrale; TB BHV; TB Wirtschaft;

5

Valuing subscription-based businesses using publicly disclo..:

, In: Journal of marketing / American Marketing Association

McCarthy, Daniel ; Hardie, Bruce G. S. ; Fader, Peter. (2017) 1 - p. 17-35

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

6

Standing out from the crowd

, In: Journal of advertising research / Advertising Research Foundation

the caucus methodology for eliciting brand associations acr...

McCarthy, Michael S. ; Oakenfull, Gillian. (2014) 2 - p. 163-177

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

7

US airport costs and production technology

, In: Journal of transport economics and policy / The London School of Economics and Political Science and the University of Bath

a translog cost function analysis

McCarthy, Patrick S.. (2014) 3 - p. 427-447

Copies: Zentrale:Magazin Zs fe 3214

8

The asymmetric effects of extending brands to lower and hig..:

, In: Journal of marketing / American Marketing Association

Heath, Timothy B.. (2011) 4 - p. 3-20

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

9

Production and cost in the US paper and paperboard industry:

, In: Applied economics

McCarthy, Patrick S. ; Urmanbetova, Aselia. (2011) 22/24 - p. 2883-2893

Copies: Zentrale;

10

Examining the realtionship between brand usage and brand kn..:

, In: The journal of brand management

Oakenfull, Gillian K.. (2009/10) 4 - p. 279-288

Copies: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

11

Managing negative feedback effects associated with brand ex..

the impact of alternative branding strategies

Milberg, Sandra J.. (2010) - p. 221-241

Copies: BB WiWi: 11a bwl 485/207-3

12

Improving competitive position using branded ingredients:

McCarthy, Michael S. ; Norris, Donald G.. (2010) - p. 95-116

Copies: BB WiWi: 11a bwl 485/207-3

13

New brands versus brand extensions, attitudes versus choice

experimental evidence for theory and practice

McCarthy, Michael S. ; Milberg, Sandra J.. (2010) - p. 345-360

Copies: BB WiWi: 11a bwl 485/207-3

14

Russian multinationals

, In: Emerging multinationals in emerging markets / ed. by Ravi Ramamurti and Jitendra V. Singh

natural resource champions

McCarthy, Daniel J. ; Vikhanski, Oleg S.. (2009) - p. 167-199

Copies: BB WiWi: 11a bwl 013.5/185

15

Targeting a minority without alienating the majority

, In: Journal of advertising research / Advertising Research Foundation

advertising to gays and lesbians in mainstream media

Oakenfull, Gillian K. ; Greenlee, Timothy B.. (2008) 2 - p. 191-198

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279