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Mittal, Vikas
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1

Power distance belief and impulsive buying:

, In: Journal of marketing research / American Marketing Association
Zhang, Yinlong ; Mittal, Vikas. (2010)  5 - p. 945-954
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Distribution network redesign for marketing competitiveness:

, In: Journal of marketing / American Marketing Association
Yildirim, Tuba Pinar ; Tadikamalla, Pandu ; Mittal, Vikas... (2009)  2 - p. 146-163
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

Publish and prosper 

, In: Marketing science
the financial impact of publishing by marketing faculty 
Mittal, Vikas ; Feick, Lawrence ; Murshed, Feisal. (2008)  3 - p. 430-442
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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4

The right way to manage unprofitable customers:

, In: Harvard business review
Mittal, Vikas ; Sarkees, Matthew ; Murshed, Feisal. (2008)  4 - p. 94-102
Copies:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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5

Mit unrentablen Kunden richtig umgehen:

, In: Harvard-Business-Manager
Mittal, Vikas ; Sarkees, Matthew ; Murshed, Feisal. (2008)  10 - p. 58-72
Copies: Zentrale; TB BHV; TB Wirtschaft;
 
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6

Gender jeopardy in financial risk taking:

, In: Journal of marketing research / American Marketing Association
He, Xin ; Inman, Jeffrey ; Mittal, Vikas. (2008)  4 - p. 414-424
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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7

Customer loyalty in electronically mediated environments:

, In: E-Services / Heiner Evanschitzky ... (Eds.)
Mittal, Vikas ; Tsiros, Michael. (2007)  - p. 79-109
Copies:  Zentrale:E02 a swl 050/506
 
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8

Learning and using electronic information products and serv.. 

a field study 
Mittal, Vikas. (2007)  - p. 36-48
Copies: Zentrale; TB Wirtschaft; BB WiWi;
 
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9

To cut costs, know your customer:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Mittal, Vikas ; Sridhar, Shrihari ; Best, Roger J.. (2021)  2 - p. 12-13
Copies:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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10

Segmentation of spatially dependent geographical units 

, In: Management science
model and application 
Govind, Rahul ; Chatterjee, Rabikar ; Mittal, Vikas. (2018)  4 - p. 1941-1956
Copies: Zentrale;
 
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11

Customer engagement and employee engagement 

, In: Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors
a research review and agenda 
Mittal, Vikas ; Han, Kyuhong ; Westbrook, Robert A.. (2018)  - p. 173-201
Copies:  BB WiWi: 11a bwl 424/883
 
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12

Relative strategic emphasis and firm-idiosyncratic risk 

, In: Journal of marketing / American Marketing Association
the moderating role of relative performance and demand inst... 
Han, Kyuhong ; Mittal, Vikas ; Zhang, Yan. (2017)  4 - p. 25-44
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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13

How does local-global identity affect price sensitivity?:

, In: Journal of marketing / American Marketing Association
Gao, Huachao ; Zhang, Yinlong ; Mittal, Vikas. (2017)  3 - p. 62-79
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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14

Cross-validation of customer and employee signals and firm ..:

, In: Journal of marketing research / American Marketing Association
Groening, Christopher ; Mittal, Vikas ; Zhang, Yan. (2016)  1 - p. 61-76
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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15

Surface modification of nanoparticle and natural fiber fill.. 

Polymer nano-, micro- & macrocomposites ; Vol. 7
Mittal, Vikas , 2015
Copies:  :TB Technik d 95/1
 
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