E-LIB Suche - Ergebnisse für: Moorman, Christine

1

The role of marketing:

, In: The impact of theory on representations of the consumer and the marketing organisation / ed. by Pauline Maclaran ...

Moorman, Christine. (2008) - p. 305 - 337

Copies: TB Nautik 19/0 Mar 3 (2008-3)

2

Four more years

, In: Academy of Management journal

presidential elections, comparative mindset, and managerial...

Xu, Alison Jing ; Qin, Vivian Yue ; Moorman, Christine.. (2020) 5 - p. 1370-1394

Copies: Zentrale;

3

Handbook on customer centricity

strategies for building a customer-centric organization

Palmatier, Robert W. ; Moorman, Christine ; Lee, Ju-Yeon , [2019]

Copies: Zentrale:E02 a bwl 424/475

4

Organizing for marketin excellence:

, In: Journal of marketing / American Marketing Association

Moorman, Christine ; Day, George S.. (2016) 6 - p. 6-35

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

5

Going public

, In: Journal of marketing research / American Marketing Association

how stock market listing changes firm innovation behavior

Wies, Simone. (2015) 5 - p. 694-709

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

6

What is quality?

, In: Journal of marketing / American Marketing Association

an integrative framework of processes and states

Golder, Peter N. ; Mitra, Debanjan. (2012) 4 - p. 1-23

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

7

The bright side and dark side of embedded ties in business-..:

, In: Journal of marketing / American Marketing Association

Noordhoff, Corine S. ; Kyriakopoulos, Kyriakos ; Moorman, Christine... (2011) 5 - p. 34-52

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

8

Das neue Gesicht des Marketings:

, In: Harvard-Business-Manager

Rust, Roland T. ; Bhalla, Gaurav. (2010) 3 - p. 86-94

Copies: Zentrale; TB BHV; TB Wirtschaft;

9

Factors affecting trust in market research relationships:

, In: The nature and scope of marketing research / ed. by David F. Birks and Tim Macer

Moorman, Christine. (2009) - p. 399-435

Copies: Zentrale:E02 a bwl 402.2/014-1; BB WiWi: 11a bwl 402.2/014a-1

10

Marketing alliances, firm networks, and firm value creation:

, In: Journal of marketing / American Marketing Association

Swaminathan, Vanitha. (2009) 5 - p. 52-69

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

11

Cross-sectional versus longitudinal survey research

, In: Journal of marketing research / American Marketing Association

concepts, findings, and guidelines

Rindfleisch, Aric ; Malter, Alan J. ; Ganesan, Shankar.. (2008) 3 - p. 261-279

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085