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Neslin, Scott A.
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1

Using a natural experiment to estimate price elasticity 

, In: Journal of marketing / American Marketing Association
the 1974 sugar shortage and the ready-to-eat cereal market 
Neslin, Scott A. ; Shoemaker, Robert W.. (1983)  1 - p. 44-57
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

The history of marketing science 

World Scientific - Now Publishers series in business ; vol. 18
Winer, Russell S. ; Neslin, Scott A. - Second edition . , [2023]
Copies:  Zentrale:E02 a bwl 419/183(2); BB WiWi: 11a bwl 419/183(2)a
 
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3

Co-managing brand equity and customer equity:

, In: Handbook of research on customer equity in marketing / ed. by V. Kumar; Denish Shah
Luo, Anita. (2015)  - p. 363-381
Copies:  BB WiWi: 11a bwl 424/976; TB Nautik 19/3 Kum 2(2015)
 
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4

The history of marketing science 

, In: The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)
beginnings 
Neslin, Scott A.. (2014)  - p. 1-15
Copies:  Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a
 
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5

Driving online and offline sales 

, In: Journal of marketing research / American Marketing Association
the cross-channel effects of traditional, online display, a... 
Dinner, Isaac M.. (2014)  5 - p. 527-545
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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6

The history of marketing science 

World Scientific - Now Publishers Series in Business ; Vol. 3
Winer, Russell S. ; Neslin, Scott A. , [2014]
Copies:  Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a
 
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7

Customer relationship management (CRM):

, In: The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)
Neslin, Scott A.. (2014)  - p. 289-317
Copies:  Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a
 
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8

The impact of brand equity on customer acquisition, retenti..:

, In: Journal of marketing / American Marketing Association
Stahl, Florian ; Heitmann, Mark ; Lehmann, Donald R... (2012)  4 - p. 44-63
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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9

Decision process evolution in customer channel choice:

, In: Journal of marketing / American Marketing Association
Valentini, Sara. (2011)  6 - p. 72-86
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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10

Sales promotion:

, In: Retailing in the 21st century / Manfred Krafft; Murali K. Mantrala, eds.
Gedenk, Karen ; Ailawadi, Kusum L.. (2010)  - p. 393-407
Copies:  TB BHV: wir 235/70(2)
 
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11

An optimal contact model for maximizing online panel respon..:

, In: Management science
Neslin, Scott A. ; Novak, Thomas P. ; Baker, Kenneth R... (2009)  5 - p. 727-737
Copies: Zentrale;
 
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12

Database marketing 

analyzing and managing customers  International series in quantitative marketing
Blattberg, Robert C. ; Kim, Byung-Do , 2008
Copies:  BB WiWi: 11a bwl 379.5/430
 
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13

Customer channel migration:

, In: Journal of marketing research / American Marketing Association
Ansari, Asim. (2008)  1 - p. 60-76
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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14

Database marketing 

analyzing and managing customers  International series in quantitative marketing
Blattberg, Robert C. , 2008
Copies:  Zentrale:E02 a bwl 379.5/430a; Zentrale:E02 a bwl 379.5/430b
 
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15

Sales promotion models:

, In: Handbook of marketing decision models / Berend Wierenga, ed.
Heerde, Harald J. van. (2008)  - p. 107-162
Copies:  Zentrale:E02 a bwl 402.2/508; BB WiWi: 11a bwl 402.2/508a
 
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