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O'Shaughnessy, John
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1

Difference in attribute importance for different industrial..:

, In: Journal of marketing / American Marketing Association
Lehmann, Donald R. ; O'Shaughnessy, John. (1974)  2 - p. 36-42
Copies:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Evaluate your sales force:

O'Shaughnessy, John , 1971
Copies:  Zentrale:Magazin ga 0013
 
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3

Business organization 

Studies in management ; 1
O'Shaughnessy, John - 4. impr. . , 1971
Copies:  Zentrale:Magazin 01.e.2200
 
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4

Consumer studies 

, In: Philosophy of marketing / edited by Mark Tadajewski, John O'Shaughnessy and Michael Hyman
volume 5,
Sage library in marketing
Tadajewski, Mark ; O'Shaughnessy, John ; Hyman, Michael R. , 2014
Copies:  BB WiWi: 11a bwl 419/628-5
 
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5

General theory and the realism versus relativism debates 

, In: Philosophy of marketing / edited by Mark Tadajewski, John O'Shaughnessy and Michael Hyman
volume 2,
Sage library in marketing
Tadajewski, Mark ; O'Shaughnessy, John ; Hyman, Michael R. , 2014
Copies:  BB WiWi: 11a bwl 419/628-2
 
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6

Alternative and multiple paradigms 

, In: Philosophy of marketing / edited by Mark Tadajewski, John O'Shaughnessy and Michael Hyman
volume 3,
Sage library in marketing
Tadajewski, Mark ; O'Shaughnessy, John ; Hyman, Michael R. , 2014
Copies:  BB WiWi: 11a bwl 419/628-3
 
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7

Historical and philosophical overview 

, In: Philosophy of marketing / edited by Mark Tadajewski, John O'Shaughnessy and Michael Hyman
volume 1,
Sage library in marketing
Tadajewski, Mark ; O'Shaughnessy, John ; Hyman, Michael R. , 2014
Copies:  BB WiWi: 11a bwl 419/628-1
 
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8

Rethinking concepts 

, In: Philosophy of marketing / edited by Mark Tadajewski, John O'Shaughnessy and Michael Hyman
volume 4,
Sage library in marketing
Tadajewski, Mark ; O'Shaughnessy, John ; Hyman, Michael R. , 2014
Copies:  BB WiWi: 11a bwl 419/628-4
 
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9

Consumer behavior 

perspectives, findings and explanations 
O'Shaughnessy, John , 2013
Copies:  TB BHV: wir 585/75
 
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10

Marketing, the consumer society and hedonism:

, In: Critical marketing / ed. by Mark Tadajewski ...
O'Shaughnessy, John. (2008)  - p. 187-210
Copies:  Zentrale:Magazin 03.b.1972; TB BHV: wir 590/309
 
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11

Ethnopsychology 

, In: Critical marketing / ed. by Mark Tadajewski ...
a return to reason in consumer behaviour 
O'Shaughnessy, John. (2008)  - p. 157-181
Copies:  Zentrale:Magazin 03.b.1972; TB BHV: wir 590/309
 
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12

Persuasion in advertising:

O'Shaughnessy, John ; O'Shaughnessy, Nicholas Jackson , 2004
Copies:  Zentrale:E03 a puz 900.2 fb/240
 
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13

Competitive marketing 

a strategic approach 
O'Shaughnessy, John , 1984
Copies:  Zentrale:Magazin 01.b.9000
 
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