Owusu, Ebenezer
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Consumer-based brand equity as competitive differentiator i..:

, In: The Routledge companion to business in Africa / ed. by Sonny Nwankwo ...
Owusu-Frimpong, Nana ; Osei-Frimpong, Kofi. (2015)  - p. 421-438
Copies:  BB WiWi: 11a bwl 039 6aa/639; TB Nautik 12/2.0.6 Rou.1
 
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