E-LIB Suche - Ergebnisse für: Palmatier, Robert W.

1

Marketing channel strategy

Always learning

Palmatier, Robert W. - 8. ed., global ed. . , c 2015

Copies: Zentrale; TB Wirtschaft;

2

Transformational relationship events:

, In: Journal of marketing / American Marketing Association

Harmeling, Colleen M. ; Palmatier, Robert W. ; Houston, Mark B.... (2015) 5 - p. 39-62

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

3

Direct and indirect effects of buyers and sellers on search..:

, In: Journal of marketing research / American Marketing Association

Palmatier, Robert W. ; Fang, Eric ; Li, Xiaoling.. (2015) 3 - p. 407-422

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

4

The role of culture in international relationship marketing:

, In: Journal of marketing / American Marketing Association

Samaha, Stephen A. ; Beck, Joshua T. ; Palmatier, Robert W.. (2014) 5 - p. 78-98

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

5

Synergistic effects of relationship managers' social networ..:

, In: Journal of marketing / American Marketing Association

Gonzalez, Gabriel R. ; Palmatier, Robert W.. (2014) 1 - p. 76-94

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

6

Relationship velocity

, In: Journal of marketing / American Marketing Association

toward a theory of relationship dynamics

Palmatier, Robert W. ; Houston, Mark B. ; Dant, Rajiv P... (2013) 1 - p. 13-30

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

7

Relationship marketing:

, In: Handbook of business-to-business marketing / ed. by Gary L. Lilien ...

Beck, Joshua T. ; Palmatier, Robert W.. (2012) - p. 293-310

Copies: BB WiWi: 11a bwl 420 inv/007

8

Channel relationship strategy:

, In: Handbook of marketing strategy / ed. by Venkatesh Shankar ...

Arnold, Todd J. ; Palmatier, Robert W.. (2012) - p. 231-247

Copies: Zentrale; TB Wirtschaft; BB WiWi;

9

Effects of customer and innovation asset configuration stra..:

, In: Journal of marketing research / American Marketing Association

Fang, Eric ; Palmatier, Robert W. ; Grewal, Rajdeep. (2011) 3 - p. 587-602

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

10

Poisoning relationships

, In: Journal of marketing / American Marketing Association

perceived unfairness in channels of distribution

Samaha, Stephen A. ; Palmatier, Robert W.. (2011) 3 - p. 99-117

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

11

Understanding the relational ecosystem in a connected world:

, In: The connected customer / ed. by Stefan Wuyts ...

Henderson, Conor M. ; Palmatier, Robert W.. (2010) - p. 37-75

Copies: BB WiWi: 11a bwl 424.2 s/115

12

The role of customer gratitude in relationship marketing:

, In: Journal of marketing / American Marketing Association

Palmatier, Robert W. ; Jarvis, Cheryl Burke ; Bechkoff, Jennifer R... (2009) 5 - p. 1-18

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

13

Interfirm relational drivers of customer value:

, In: Journal of marketing / American Marketing Association

Palmatier, Robert W.. (2008) 4 - p. 76-89

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

14

Trust at different organizational levels:

, In: Journal of marketing / American Marketing Association

Palmatier, Robert W. ; Scheer, Lisa K. ; Li, Ning.. (2008) 2 - p. 80-98

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

15

A comparative longitudinal analysis of theoretical perspect..:

, In: Journal of marketing / American Marketing Association

Palmatier, Robert W. ; Grewal, Dhruv. (2007) 4 - p. 172-194

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922