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Park, Jae Whan
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1

Beurteilung von Markenerweiterungen:

, In: Moderne Markenführung / Franz-Rudolf Esch (Hrsg.)
Park, C. Whan ; Milberg, Sandra ; Lawson, Robert. (2005)  - p. 963-981
Copies: Zentrale; TB BHV;
 
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2

Consumers's decision plans and subsequent choice behavior:

, In: Journal of marketing / American Marketing Association
Park, C. Whan. (1981)  2 - p. 33-47
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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3

The effect of individual and situation-related factors on c..:

, In: Journal of marketing research / American Marketing Association
Park, C. Whan. (1976)  2 - p. 144-151
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

K-Drama bestrickt die Herzen des Weltpublikums 

Spezial  Koreana ; 17.2022,4
Ghee-whan, Kim , 2022
Copies:  Zentrale:Magazin Zs ff 3554-17
 
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5

Brand architecture design and brand naming decisions:

, In: The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
Park, C. Whan ; Eisingerich, Andreas ; MacInnis, Deborah J.. (2016)  - p. 109-119
Copies:  BB WiWi: 11a bwl 485/345
 
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6

The power of a good logo:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Park, C. Whan ; Pol, Gratiana. (2013/14)  2 - p. 10-12
Copies:  Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
 
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7

Brand forgiveness 

, In: Consumer-brand relationships / ed. by Susan Fournier ...
how close brand relationships influence forgiveness 
Donovan, Leigh Anne Novak ; Priester, Joseph R. ; MacInnis, Deborah J... (2012)  - p. 184-203
Copies:  BB WiWi: 11a bwl 424/359
 
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8

Strategic brand concept-image management:

Park, C. Whan. (2010)  - p. 57-75
Copies:  BB WiWi: 11a bwl 485/207-1
 
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9

Brand attachment and brand attitude strength 

, In: Journal of marketing / American Marketing Association
conceptual and empirical differentiation of two critical br... 
Priester, Joseph ; Iacobucci, Dawn ; Park, C. Whan... (2010)  6 - p. 1-17
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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10

Managing negative feedback effects associated with brand ex.. 

the impact of alternative branding strategies 
Milberg, Sandra J.. (2010)  - p. 221-241
Copies:  BB WiWi: 11a bwl 485/207-3
 
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11

Dilution and enhancement of celebrity brands through sequen..:

, In: Journal of marketing research / American Marketing Association
Han, Jeanie ; Luo, Lan ; Chen, Xinlei.. (2010)  6 - p. 1114-1128
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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12

Evaluation of brand extensions 

the role of product feature similarity and brand concept co... 
Park, C. Whan ; Milberg, Sandra ; Lawson, Robert. (2010)  - p. 205-220
Copies:  BB WiWi: 11a bwl 485/207-3
 
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13

Strategic brand concept-image management:

, In: Measuring and managing brands / ed. by Richard Elliott
Park, C. Whan. (2009)  - p. 136-155
Copies:  BB WiWi: 11a bwl 485/712-2
 
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14

The connection-prominence attachment model (CPAM) 

, In: Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
a conceptual and methodological exploration of brand attach... 
Wan, Zhong ; Park, C. Whan ; Priester, Joseph R... (2009)  - p. 327-341
Copies:  Zentrale:E02 a bwl 485/804
 
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15

Research directions on strong brand relationships:

, In: Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
Park, C. Whan. (2009)  - p. 379-393
Copies:  Zentrale:E02 a bwl 485/804
 
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