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Park, So Hyang
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Brand trust and avoidance following brand crisis 

, In: The journal of brand management
a quasi-experiment on the effect of frachisor statements 
Shin, Hyunju ; Casidy, Riza ; Yoon, Alyssa ; Yoon, So-Hyang. (2016)  5 - p. 1-23
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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