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Peres, Renana
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1

When to take or forgo new product exclusivity 

, In: Journal of marketing / American Marketing Association
balancing protection from competition against word-of-mouth... 
Peres, Renana. (2014)  2 - p. 83-100
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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2

Decomposing the value of word-of-mouth seeding programs 

, In: Journal of marketing research / American Marketing Association
acceleration versus expansion 
Libai, Barak ; Peres, Renana. (2013)  2 - p. 161-176
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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3

On brands and word of mouth:

, In: Journal of marketing research / American Marketing Association
Lovett, Mitchell J. ; Peres, Renana. (2013)  4 - p. 427-444
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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4

The role of within-brand and cross-brand communications in ..:

, In: Journal of marketing / American Marketing Association
Libai, Barak ; Peres, Renana. (2009)  3 - p. 19-34
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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5

The diffusion of services:

, In: Journal of marketing research / American Marketing Association
Libai, Barak ; Peres, Renana. (2009)  2 - p. 163-175
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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