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Handbuch Marketingcontrolling / Sven Reinecke ... (Hrsg.)
2
Marketing Performance Measurement
, In:Einsatz von Marketingkennzahlen in den USA und in Kontinent...
Copies:
Zentrale:E02 a bwl 950.7/966; Zentrale:E02 a bwl 950.7/966a
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Journal of marketing research / American Marketing Association
4
Forecasting the impact of socioeconomic and demographic cha..:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Harvard business review
5
How prices, ad expenditures, and profits are linked:
, In:Copies:
Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
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Journal of marketing research / American Marketing Association
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Commentaries and rejoinder to "Does quality win?
, In:network effects versus quality in high-tech markets"
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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9
Wharton zur dynamischen Wettbewerbsstrategie:
Copies:
TB BHV: wir 143/11; Zentrale:E02 a bwl 492.5/628