Reibstein, David J
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1

Conjoint analysis reliability 

empirical findings 
Reibstein, David. (2007)  - p. 485-504
 
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2

Marketing Performance Measurement 

, In: Handbuch Marketingcontrolling / Sven Reinecke ... (Hrsg.)
Einsatz von Marketingkennzahlen in den USA und in Kontinent... 
Reinecke, Sven ; Reibstein, David J.. (2001)  - p. 144-166
Copies:  Zentrale:E02 a bwl 950.7/966; Zentrale:E02 a bwl 950.7/966a
 
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3

Marketing 

concepts, strategies and decisions 
Copies:  Zentrale:E02 a bwl 401.2 fb/094
 
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4

Forecasting the impact of socioeconomic and demographic cha..:

, In: Journal of marketing research / American Marketing Association
McCann, John M. ; Reibstein, David J.. (1985)  4 - p. 415-423
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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5

How prices, ad expenditures, and profits are linked:

, In: Harvard business review
Farris, Paul W. ; Reibstein, David J.. (1979)  6 - p. 173-184
Copies:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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6

Metrics that matter 

, In: Marketing
to marketing managers 
Bendle, Neil ; Farris, Paul W. ; Pfeifer, Phillip E... (2010)  1 - p. 18-23
Copies:  Zentrale:Magazin Zs ff 3786
 
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7

Commentaries and rejoinder to "Does quality win? 

, In: Journal of marketing research / American Marketing Association
network effects versus quality in high-tech markets" 
Brown, Jennifer.... (2009)  2 - p. 150-162
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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8

Optimal entry timing in markets with social influence:

, In: Management science
Joshi, Yogesh V.. (2009)  6 - p. 926-939
Copies: Zentrale;
 
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9

Wharton zur dynamischen Wettbewerbsstrategie:

Day, George S. ; Reibstein, David J. - Dt. Ausg. . , 1998
Copies:  TB BHV: wir 143/11; Zentrale:E02 a bwl 492.5/628
 
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