E-LIB Suche - Ergebnisse für: Rosengren, Sara

1

Judging a magazine by its advertising

, In: Journal of advertising research / Advertising Research Foundation

exploring the effects of advertising content on perceptions...

Rosengren, Sara. (2013) 1 - p. 61-70

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

2

Advertising creativity matters:

, In: Journal of advertising research / Advertising Research Foundation

Dahlén, Micael ; Rosengren, Sara ; Törn, Fredrik. (2008) 3 - p. 392-403

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

3

Marketing:

Baines, Paul ; Rosengren, Sara ; Antonetti, Paolo - Sixth edition . , [2022]

Copies: TB Nautik 19/0 Bai 6 (2022); TB Nautik 19/0 Bai 6 (2022)a

4

Exploring the value of shoppable live advertising

, In: Journal of advertising research / Advertising Research Foundation

liveness and shoppability in advertising media and future r...

Plangger, Kirk ; Cheng, Zixuan Mia ; Hao, Jianyu.... (2021) 2 - p. 129-132

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

5

The effects of communicating passion in advertising

, In: Journal of advertising research / Advertising Research Foundation

how messages like "we love what we do!" shape people's prod...

Dahlén, Micael ; Thorbjørnsen, Helge ; Gemvik, Alice ; Thorwid, Christian... (2020) 1 - p. 3-11

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

6

Marketing:

Baines, Paul ; Fill, Chris ; Rosengren, Sara. - Fifth edition . , [2019]

Copies: BB WiWi: 11a bwl 419/302(5)

7

The effects of signaling monetary and creative effort in ad

, In: Journal of advertising research / Advertising Research Foundation

advertising effort can go a long way influencing B2B client...

Dahlén, Micael ; Karsberg, John ; Rosengren, Sara. (2018) 4 - p. 433-442

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

8

Marketing:

Baines, Paul ; Fill, Chris ; Rosengren, Sara - Fourth edition . , [2017]

Copies: Zentrale:E02 a bwl 419/302(4)

9

Fundamentals of marketing:

Baines, Paul ; Antonetti, Paoli ; Fill, Chris. , [2017]

Copies: BB WiWi: 11a bwl 419/208

10

From advertising avoidance to advertising approach

, In: Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)

rethinking attention in new advertising formats

Rosengren, Sara. (2016) - p. 3-18

Copies: BB WiWi: 11a bwl 430 s/809

11

Why the marketer's view matters as much as the message:

, In: Journal of advertising research / Advertising Research Foundation

Dahlén, Micael ; Smith, Edith. (2014) 3 - p. 304-312

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

12

The changing roles of advertising

[extended versions of papers presented at the 11th ICORIA (... Advances in advertising research ; 4;Springer Gabler Research

Rosengren, Sara , 2013

Copies: BB WiWi: 11a bwl 430/323