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Journal of advertising research / Advertising Research Foundation
1
Judging a magazine by its advertising
, In:exploring the effects of advertising content on perceptions...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
2
Advertising creativity matters:
, In:Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
4
Exploring the value of shoppable live advertising
, In:liveness and shoppability in advertising media and future r...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
5
The effects of communicating passion in advertising
, In:how messages like "we love what we do!" shape people's prod...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
7
The effects of signaling monetary and creative effort in ad
, In:advertising effort can go a long way influencing B2B client...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Advertising in new formats and media / edited by Patrick De Pelsmacker (University of Antwerp, Antwerp, Belgium)
10
From advertising avoidance to advertising approach
, In:rethinking attention in new advertising formats
Copies:
BB WiWi: 11a bwl 430 s/809
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Journal of advertising research / Advertising Research Foundation
11
Why the marketer's view matters as much as the message:
, In:Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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12
The changing roles of advertising
[extended versions of papers presented at the 11th ICORIA (...
Advances in advertising research ; 4;Springer Gabler Research
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BB WiWi: 11a bwl 430/323