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Sands, Sean
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1

What drives consumers to engage with influencers? 

, In: Journal of advertising research / Advertising Research Foundation
segmenting consumer response to influencers : insights for ... 
Farrell, Justine Rapp ; Sands, Sean ; Campbell, Colin L.. (2022)  1 - p. 35-48
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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2

How deepfakes and artificial intelligence could reshape the.. 

, In: Journal of advertising research / Advertising Research Foundation
the coming reality of AI fakes and their potential impact o... 
Campbell, Colin L. ; Plangger, Kirk ; Sands, Sean ; Bates, Kenneth.. (2022)  3 - p. 241-251
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

Can a whisper boost recall of video advertisements? 

, In: Journal of advertising research / Advertising Research Foundation
exploring the effects of autonomous sensory Meridian respon... 
Sands, Sean ; Mavrommatis, Alexis ; Kadomskaia, Veronika.. (2022)  3 - p. 287-296
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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4

Understanding retail experiences - the case for ethnography:

, In: International journal of market research
Healy, Michael J. ; Beverland, Michael B. ; Sands, Sean.. (2007)  6 - p. 751-778
Copies:  Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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5

Mitigating forecast errors from product variety through inf..:

, In: International journal of production research / Institution of Production Engineers ; American Institute of Industrial Engineers ; Society of Manufacturing Engineers
Sanders, Nada R. ; Wan, Xiang. (2018)  12 - p. 4356-4367
Copies: Zentrale;
 
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