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Santos, Gustavo A.A.
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Brand relationships in the commodity market:

, In: Consumer brand relationships / edited by Marc Fetscherin (Rollins College, USA) and Tobias Heilmann (campaignfit Ltd., Switzerland)
Santos Júnior, Antonio Augusto ; Gonçalves Filho, Cid ; Brandão, Euler Alves.. (2015)  - p. 198-223
Copies:  BB WiWi: 11a bwl 441.5/698
 
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