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Scott, Maura L.
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Judging the book by its cover? 

, In: Journal of marketing research / American Marketing Association
how consumers decode conspicuous consumption cues in buyer-... 
Scott, Maura L. ; Mende, Martin ; Bolton, Lisa E.. (2013)  3 - p. 334-347
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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