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Shanmugan, Joghee
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Development of a conceptual framework for brand loyalty 

, In: The journal of brand management
a Euro-Mediterranean perspective 
Kabiraj, Sajal ; Shanmugan, Joghee. (2010/11)  4/5 - p. 285-299
Copies:  Zentrale:E02 z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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