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Return on investment in social media marketing

, In: Digital and social media marketing / Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi (editors)

literature review and suggestions for future research

Lal, Banita ; Ismagilova, Elvira ; Kwayu, Shirumisha.. (2020) - p. 3-17

Copies: BB WiWi: 11a bwl 419 s/886

Multi-channel digital marketing strategy in an emerging eco..

, In: Digital and social media marketing / Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi (editors)

the case of Flintobox in India

Tamilmani, Kuttimani ; Rana, Nripendra P. ; Dwivedi, Yogesh K.. (2020) - p. 239-248

Copies: BB WiWi: 11a bwl 419 s/886

Digital and social media marketing

emerging applications and theoretical development Advances in theory and practice of emerging markets

Kizgin, Hatice ; Gutierrez, Anabel ; Rana, Nripendra P.... , [2020]

Copies: BB WiWi: 11a bwl 419 s/886

Involvement in emergency supply chain for disaster manageme..

, In: International journal of production research / Institution of Production Engineers ; American Institute of Industrial Engineers ; Society of Manufacturing Engineers

a cognitive dissonance perspective

Dwivedi, Yogesh K. ; Mukerji, Bhasker ; Shareef, Mahmud Akhter... (2018) 21 - p. 6758-6773

Copies: Zentrale;

, In: