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Shimp, Terence A.
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Integrated marketing communications in advertising and prom..:

Shimp, Terence A. - 8. ed., internat. ed. . , 2010
Copies:  Zentrale:E02 a bwl 430/638(8); BB WiWi: 11a bwl 430/638(8)a
 
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Self-generated advertisements 

, In: Journal of advertising research / Advertising Research Foundation
testimonials and the perils of consumer exaggeration 
Shimp, Terence A. ; Wood, Stacy L. ; Smarandescu, Laura. (2007)  4 - p. 453-461
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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3

Consumer ethnocentrism 

, In: Journal of marketing research / American Marketing Association
construction and validation of the CETSCALE 
Shimp, Terence A. ; Sharma, Subhash. (1987)  3 - p. 280-289
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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