Song, Ling-heng
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The competence and constraints of brand building for contra..:

, In: The journal of brand management
Liu, Feng-Hsu ; Liu, Heng-Yih ; Lin, Ting-Ling. (2007/08)  6 - p. 412-432
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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