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The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer
1
Social media strategy:
, In:Copies:
Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)
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Journal of marketing / American Marketing Association
2
Online shopping and social media
, In:friends or foes?
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing research / American Marketing Association
3
Lower connectivity is better
, In:the effects of network structure on redundancy of ideas and...
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing / American Marketing Association
4
A thematic exploration of digital, social media, and mobile..
, In:research evolution from 2000 to 2015 and an agenda for futu...
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing research / American Marketing Association
5
Which products are best suited to mobile advertising?
, In:a field study of mobile display advertising effects on cons...
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
6
The effects of traditional and social earned media on sales
, In:a study of a microlending marketplace
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
7
Microfinance decision making
, In:a field study of prosocial lending
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
8
Deriving value from social commerce networks:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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9
Scrutton on charterparties and bills of lading:
Copies:
TB Nautik Hbb Scr.1; Zentrale:Magazin 03.d.9452
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Zeitschrift für politische Theorie
10
Sind wir auf dem Weg in ein Zeitalter der Ausnahmezustände
, In:Fagen und Antworten
Copies:
Zentrale: z pol 150/164; Zentrale:ZS-Lesesaal pol 087
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American economic journal
11
Decompositions and policy consequences of an extraordinary ..:
, In:Copies:
Zentrale: z vwl 001 jc/652; Zentrale:Magazin Zs ff 4073
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The American economic review / publ. by the American Economic Association
12
Are there environmental benefits from driving electric vehi..
, In:the importance of local factors
Copies:
Zentrale: z vwl 001 jc/649; Zentrale:Magazin Zs fc 1649
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Academy of Management journal
15
What you don't see can hurt you
, In:awareness cues to profile indirect competitors
Copies: Zentrale;