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Suk, Kwanho
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The influence of price presentation order on consumer choic:

, In: Journal of marketing research / American Marketing Association
Suk, Kwanho. (2012)  5 - p. 708-717
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

The effect of reference point diagnosticity on attractivene..:

, In: Journal of marketing research / American Marketing Association
Suk, Kwanho ; Yoon, Song-oh ; Lichtenstein, Donald R... (2010)  5 - p. 983-995
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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