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Szmigin, Isabelle T.
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1

Understanding the consumer:

Szmigin, Isabelle ; Szmigin, Isabelle T. D. - 1. publ. . , 2003
Copies:  TB Nautik 24/4 Szm 7 (2003)
 
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2

Consumer behaviour:

Szmigin, Isabelle ; Piacentini, Maria , 2015
Copies: TB BHV; BB WiWi;
 
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3

Consumer-managed profiling 

, In: New Developments in Online Marketing / ed. by Stephen Tagg, Alan Stevenson and Tiziano Vescovi
a contemporary interpretation of privacy in buyer-seller in... 
Reppel, Alexander E.. (2014)  - p. 143-164
Copies:  TB Nautik 19/1.1 New 3(2014)
 
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4

Globalization and international marketing competition 

, In: 4150 Legends in marketing / Philip Kotler ; series editor Jagdish N. Sheth, Ph.D.
volume 6,
Legends in marketing ; 5
Kotler, Philip ; Skuba, Charles J. ; West, Douglas... , 2012
Copies:  TB Nautik 19/0 Kot.VI,1; BB WiWi: 11a bwl 419/400-6
 
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5

The bicultural value system 

, In: International journal of market research
undertaking research among ethnic audiences 
Sekhon, Yasmin Kaur ; Szmigin, Isabelle. (2009)  6 - p. 751-771
Copies:  Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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6

Service quality in higher education: The role of student ex..:

Voss, Roediger ; Gruber, Thorsten ; Szmigin, Isabelle
Journal of business research.  60 (2007)  9 - p. 949-959 , 2007
Copies:  Zentrale:Magazin Zs fe 1532; Zentrale:Magazin Zs fe 1532
 
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7

Integrating ethical brands into our consumption lives:

, In: The journal of brand management
Szmigin, Isabelle ; Carrigan, Marylyn ; O'Loughlin, Deirdre. (2006/07)  5 - p. 396-409
Copies:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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