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Journal of marketing research / American Marketing Association
1
Emotion-induced engagement in Internet video advertisements:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Marketing science
2
Moment-to-moment optimal branding in TV commercials
, In:preventing avoidance by pulsing
Copies:
Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
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3
The challenge of BRIC multinationals
Progress in international business research ; volume 11
Copies:
BB WiWi: 11a bwl 510/637
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The challenge of BRIC multinationals / edited by Rob van Tulder (Erasmus University Rotterdam, Rotterdam, The Netherlands), Alain Verbeke (Haskayne School of Business, University of Calgary, Calgary, Canada; Solvay Business School, University of Brussels (VUB), Brussels, Belgium; Henley Business School, University of Reading, Henley-on-Thames, United Kingdom), Jorge Carneiro (Pontificia Universidade Catolica do Rio de Janeiro, Rio de Janeiro, Brazil), Maria Alejandra Gonzalez-Perez (Universidad EAFIT, Medellin, Colombia)
4
Introduction to this volume
, In:what makes BRIC multinationals special?
Copies:
BB WiWi: 11a bwl 510/637
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Review of Keynesian economics
5
Export-led growth vs growth-led exports
, In:what matters for the Brazilian growth experience after trad...
Copies: Zentrale;
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Applied economics
6
Competition and diversification in public and private highe..:
, In:Copies: Zentrale;
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Review of political economy
7
A Pasinettian approach to international economic relations
, In:the pure labor case
Copies: Zentrale;
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CEPAL review / United Nations, Economic Commission for Latin America and the Caribbean
8
An econometric analysis of private-sector investment in Bra..:
, In:Copies:
Zentrale:Magazin Zs fe 1098; Zentrale: Angebunden an fe 1098
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CEPAL review / United Nations, Economic Commission for Latin America and the Caribbean
9
The impact of public investment on private investment in Br..:
, In:Copies:
Zentrale:Magazin Zs fe 1098; Zentrale: Angebunden an fe 1098
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