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Trivedi, Minakshi
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Social interactions and monetary incentives in driving cons..:

, In: Journal of marketing research / American Marketing Association
Toker-Yildiz, Kamer ; Trivedi, Minakshi ; Choi, Jeonghye.. (2017)  3 - p. 364-380
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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2

Measuring the efficiency of category-level sales response t..:

, In: Management science
Trivedi, Minakshi ; Gauri, Dinesh Kumar ; Ma, Yu. (2017)  10 - p. 3473-3488
Copies: Zentrale;
 
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3

Benchmarking performance in retail chains 

, In: Marketing science
an integrated approach 
Gauri, Dinesh Kumar ; Pauler, Janos Gabor ; Trivedi, Minakshi. (2009)  3 - p. 502-515
Copies:  Zentrale: z bwl 419 ja/92; Zentrale:Magazin Zs fe 4692
 
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