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Journal of marketing research / American Marketing Association
2
Tasting the tea After a 15-year brew
, In:editorial reflections on the 1995 - 1997 years
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Management science
3
Optimal bundling of technological products with network ext..:
, In:Copies: Zentrale;
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Journal of marketing / American Marketing Association
4
Cross-category effects of aisle and display placements
, In:a spatial modeling approach and insights
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
5
Proactive postsales service
, In:when and why does it pay off?
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922