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The journal of brand management
1
The corporate brand and strategic direction
, In:senior business school managers' cognitions of corporate br...
Copies:
Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
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2
Corporate brand identification and corporate brand manageme..:
Copies:
Zentrale:Magazin Zs fc 7756
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Journal of general management
3
Corporate brand identification and corporate brand manageme..
, In:how top business schools do it
Copies:
Zentrale:Magazin Zs fc 7756