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Yoo, Chul-Moon
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In-store video advertising effectiveness 

, In: Journal of advertising research / Advertising Research Foundation
three new studies provide in-market field data 
Yim, Mark Yi-cheon ; Yoo, Seung-chul ; Eastin, Matthew S... (2010)  4 - p. 386-402
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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2

Inconvenience cost of spam mail 

, In: Applied economics letters
a contingent valuation study 
Yoo, Seung-hoon ; Shin, Chul-oh. (2006)  14 - p. 933-936
Copies: Zentrale;
 
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