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The journal of brand management
2
Country-of-origin fit
, In:when does a discrepancy between brand origin and country of...
Copies:
Zentrale:E02 z bwl 485/143; Zentrale:Magazin Zs ff 3043
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3
The strategy of multinational enterprise
organisation and finance
Copies:
Zentrale:Magazin 01.b.8279
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5
The international firm
a study of management across frontiers-trade and investment...
A Pitman international text
Copies:
Zentrale:Magazin gm 0516
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6
Forces et faiblesses des entreprises multinationales
Collection INSEAD-Management
Copies:
Zentrale:Magazin 01.j.5433