E-LIB Suche - Ergebnisse für: de Ruyter, Ko

1

It's a brand new world: Teaching brand management in virtua..:

Belei, Nina ; Noteborn, Gwen ; Ruyter, Ko de
The journal of brand management. 18 (2011) 8 - p. 611-623 , 2011

Link: https://doi.org/10.1057/..
Copies: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

2

Handbook of research on customer loyalty:

Keeling, Debbie I. ; Ruyter, Ko de ; Cox, David , [2022]

Copies: BB WiWi: 11a bwl 424/451

3

The effect of review writing on learning engagement in chan..:

, In: Journal of marketing / American Marketing Association

Aguirre, Elizabeth ; Pelser, Jan ; Mahr, Dominik.... (2018) 2 - p. 64-84

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

4

Take their word for it

, In: Management information systems / Management Information Systems Research Center (MISRC) of the University of Minnesota Center (MISRC)

the symbolic role of linguistic style matches in user commu...

Mahr, Dominik ; Brüggen, Elisabeth ; Ludwig, Stephan... (2014) 4 - p. 1201-1217

Copies: Zentrale:Magazin Zs ff 1190

5

More than words

, In: Journal of marketing / American Marketing Association

the influence of affective content and linguistic style mat...

Friedman, Mike ; Brüggen, Elisabeth C. ; Ludwig, Stephan... (2013) 1 - p. 87-103

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

6

Generating sales while providing service

, In: Journal of marketing / American Marketing Association

a study of customer service representatives' ambidextrous b...

Jasmand, Claudia. (2012) 1 - p. 20-37

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

7

Principles and principals

, In: Journal of marketing / American Marketing Association

do customer stewardship and agency control compete or compl...

Scheper, Jeroen ; Jong, Ad de ; Falk, Tomas... (2012) 6 - p. 1-20

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

8

It's a brand new world

, In: The journal of brand management

teaching brand management in virtual environments

Belei, Nina ; Noteborn, Gwen. (2010/11) 8 - p. 611-623

Copies: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

9

Return on interactivity

, In: Journal of marketing / American Marketing Association

the impact of online agents on newcomer adjustment

Köhler, Clemens F. ; Rohm, Andrew J. ; Ruyter, Ko de.. (2011) 2 - p. 93-108

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

10

Individual differences in motivation to praticipate in onli..

, In: International journal of market research

the effect on response rate and response quality perception

Brüggen, Elisabeth ; Schillewaert, Niels ; Wetzels, Martin.. (2011) 3 - p. 369-390

Copies: Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240

11

Analyzing factorial data using PLS

, In: Handbook of partial least squares / Vincenzo Esposito Vinzi ..., eds.

application in an online complaining context

Streukens, Sandra ; Wetzels, Martin ; Daryanto, Ahmad.. (2010) - p. 567-587

Copies: Zentrale:E02 a vwl 912.7/362; BB WiWi: 11a vwl 912.7/362a

12

Consumer affairs departments in the United States and the N..

, In: Journal of consumer policy / Folke Ölander [u.a.]

a comparative analysis

Ruyter, Ko de ; Kasper, Hans D. P.. (1997) 3 - p. 325-352

Copies: Zentrale:Magazin Zs fe 0538