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Journal of marketing research / American Marketing Association
1
The anchor contraction effect in international marketing re..:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
2
What leaders get wrong about data-driven decisions:
, In:Copies:
Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
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Journal of marketing research / American Marketing Association
6
Productivity metrics and consumers' misunderstanding of tim..:
, In:Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Management science
7
Bang for the buck
, In:gain-loss ratio as a driver of judgment and choice
Copies: Zentrale;