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The journal of brand management
1
A tri-dimensional approach for auditing brand loyalty:
, In:Copies:
Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
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International journal of market research
2
Capturing affective experiences using the SMS Experience Sa..:
, In:Copies:
Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240