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Alvarez Alvarez, Belen
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From European to Asian leadership in the economic efficienc..:

, In: Applied economics letters
Rodríguez-Álvarez, Ana ; Rey Legidos, M. Belén ; Inglada López de Sabando, Vicente... (2009)  1/3 - p. 203-209
Copies: Zentrale;
 
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The word of mouth dynamic 

, In: Journal of advertising research / Advertising Research Foundation
how positive (and negative) WOM drives purchase probability... 
Vázquez Casielles, Rodolfo ; Suárez-Álvarez, Leticia ; Río-Lanza, Ana-Belén del. (2013)  1 - p. 43-60
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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