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Journal of marketing / American Marketing Association
1
The sound of brands:
, In:Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing research / American Marketing Association
2
Positive consumer contagion
, In:responses to attractive others in a retail context
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085